Alternative Branding was created through the fusion of the expertise in licensing and retail strategy with the expertise in IT.

Alternative Branding has opened a "market place" on which retailers, licensors, licensee, manufacturers and suppliers communicate and generate business opportunities on a win-win basis.This market place is supported by the exclusive development of a complex software customized for each client. Each player can analyse business opportunities to buy properties linked to product specificities. All workflows and licensing constraints such as reporting, legal or approbation are included in the package Alternative Branding proposes. more...