PRESS RELEASES

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Maya & Miguel's Mosaic
In a city considered a "melting pot," it seems fitting that New York-based Scholastic Entertainment was the catalyst for the soon-to-be-aired PBS series, Maya & Miguel. Indeed, it appears just as fitting that Scholastic Entertainment, the media and entertainment division of Scholastic Inc., the global children's publishing and media company, with its diverse, rich 83-year history bring this "Scholastic original" property to the entertainment forefront. "Although we have a wonderful bank of properties, this is the first original property for Scholastic Entertainment," says Leslye Schaefer, senior vice president, marketing and consumer products, Scholastic Entertainment. At the core of Maya & Miguel is the already lucrative and growing Latin American culture, but the series incorporates a variety of ethnicities into its plot, all geared to clear educational goals in a fun setting for boys and girls ages 6 to 11. And, if like its inspiration, I Love Lucy, Maya & Miguel will be a series of fun, humorous antics from the main characters and the protagonists. more

Miffy Moves In
A year after being named the official "spokesbunny" for New York City family tourism, Miffy hops into Target stores nationwide this summer with infant and toddler apparel, jump-starting a U.S. softlines licensing program. A total of eight two- and three-piece sets from licensee Isaac Morris will be sold exclusively at Target for suggested retails ranging from $14.99 to $19.99. Additional holiday items will debut in the fall. "We think Target is a trendsetter in the market," explains Richard Collins, CEO, Big Tent Entertainment, which represents Mercis bv, Miffy's worldwide licensor. "This deal leads the way for Miffy softlines to launch in other mid-tier retailers in 2005." more

Read All About It!
BookExpo America, being held June 3 to 6 at the Chicago Convention Center, is set to feature more than 2,000 exhibits and 500 authors. This year's show also will offer new areas on the show floor including the Graphic Novel/Comic Pavilion and the e-Book Experience, as well as expanded Children's Book and Spanish Pavilions. Here's a peek at some offerings for the show and beyond. more