You are a retailer; we will give you the keys of success to have a coherent mix of private label, licensed brands and national brands.
You are a licensor; we will give you the keys of success of a powerful introduction of your brands and properties in a retailer.
You are a licensee; we will give you the keys of success to have your products bear high volume retailer’s private label or/and powerful international and national brands.
The added value of Alternative Branding is our network of licensees and licensors in ad equation with a retailer’s vision and organisation.
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Overall branding strategies: Private labels, Corporate and business brands, franchise brands, … |
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Licensing strategies based on different business models: DTR - direct sourcing - Licensee |
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Implementation of the marketing mix: product – price -place – promotion |
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Market positioning |
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Target and product segmentation support |
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Trade marketing strategies |
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Marketing and Communication strategies |
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Customized projects |
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Negotiation advice and support |
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