Our strategy starts with an identified consumer need that a retailer wants to respond to in the most exclusive way as possible. Alternative Branding will evaluate the best possible way to propose this business opportunity to the right brand owner through either a DTR strategy or a licensee strategy . Alternative Branding acts as a dedicated platform for a retailer and thus will analyse its needs to communicate them to licensors and manufacturer/licensee for specific product development and buying.
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Increasing retail sales |
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Increasing margins |
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Opening new markets |
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Developing floor space allocations |
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Providing information to the decision-makers |
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Producing consistent look between POS materials and packaging |
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Developing in-store trade marketing |
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Gaining market share |
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