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Alternative Branding works closely with Retailers to drive the licensing business through specific business models:
Depending on certain criteria such as availability of property, availability of licensee, or internal organization, one business model will be best suited to respond both to the retailer’s and the licensor’s expectations and obligations. Alternative Branding is the central link between 3 players to optimize their approach of the business and secure the revenues for each by investigating all 3 business models. |
